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Perspectives from the inside.
Candid thinking on financial strategy, the economics of AI, and the decisions that define businesses at every stage of growth.
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Can AI trust us?
There is a loud argument about whether AI can be trusted with your numbers. In a finance context, the unreliable component is almost never the machine.
Read the essayShowing the latest essay from each theme. Choose a theme, or All, for the full list.
The labels get used interchangeably, and founders keep buying the wrong one. A controller protects the record. A CFO changes the decisions. Sequence matters.
When to Hire a CFO: Five Signals Founders Miss
Most founders make this hire quarters too late. The five signals to watch, what good looks like against each, and the lightest intervention that fixes it.
The Four Tests Every Serious Investor Runs
PE funds, sovereign investors and strategics all run the same four tests. Pass them and diligence confirms your price. Fail one and it renegotiates it.
An Equity Story Is Judged in a Meeting You Never Attend
Most decks describe the company. An equity story makes the financial argument for the next owner of your equity, and it must survive a retelling you will never hear.
The Three Clocks That Set Your Exit Price
The fixes that move valuation need elapsed time to become evidence. Audited quarters, renewal cycles, a year of management depth. None of it can be bought late.
When Private Equity Arrives, Finance Changes Jobs
A 100-day sequence for newly PE-backed finance: close discipline first, then reporting the fund can use, then a value-creation bridge that survives quarter two.
Board Packs That Boards Actually Read
A board pack is decision infrastructure, and most are archives. Five questions, one page, five to seven metrics, bad news first: how the pack earns its meeting.
What Usage-Based Pricing Does to Your Finance Function
Consumption pricing hands finance volatility it was never designed for. The metering, forecasting and margin discipline to build before launch, never after.
Market Entry Is Won Before the First Invoice
Entity structure, FX posture, capital, and a P&L head office will believe: what seven years running a $1B regional P&L taught me about entering the GCC well.
Record, Report, Explain, Decide
Every finance function sits on one of four rungs, and value concentrates at the top while capacity pools at the bottom. Five questions place yours in ten minutes.
Big 4 or Independent Advisor: An Honest Map of the UAE Market
Four tiers serve the UAE advisory market, and each one is right for someone. The costly mistake is buying the wrong tier for your stage of complexity.
Buy the tool last
Name the three decisions your AI investment was supposed to improve. Decisions, not tools. Most of the leaders I put that question to can't answer it.
Margin as a design variable in agentic systems
Agentic AI changes more than how work gets done. It changes how value and cost actually behave inside a business, and most financial models were not built for it.
Tokens and the evolving economics of AI
Most organizations still assess AI investment through the lens of all-you-can-eat subscriptions. Beneath that sits a shift in how intelligence is priced.
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